Style Guide
- Jeff Passetti
- Wendy Loughlin
Syracuse University Brand Guidelines & Resources
Full Syracuse University brand guidelines, including information on logo usage, color palette, typography (fonts), photography and videography, iconography and illustration, and brand platform/positioning. Please use this guide as a reference for all design projects.
View Syracuse University Brand Guidelines
Logos
The full configuration and small space lockups are the school’s central brand elements. This is where you can find all approved school logos and lockups within the Syracuse University system.
Social Media Templates
Download a ZIP file containing InDesign templates for social media graphics. These templates are optimized for Instagram, Facebook, LinkedIn, and X (Twitter), ensuring consistent branding across platforms.
Download social media templates (ZIP file, contains InDesign templates)
Posters and Digital Signs
Poster templates are packaged as Adobe InDesign files and will require a designer to complete.
Download event template (ZIP file, contains InDesign templates)
Powerpoint
These branded template themes have been developed for MS PowerPoint presentations.
Download Powerpoint template (ZIP file, Sherman font version, preferred)
Download Powerpoint template (ZIP file, Arial font version)
Job posting
A brand-aligned job posting template for general use on LinkedIn (1200 x 630px). Two variants available in the Adobe InDesign template: orange (see right) and blue.
Download InDesign files (ZIP file, 1.5mb, contains INDD, fonts and logo file)
Video Files
A collection of brand-aligned video assets available for general use including a bumper and video graphics toolkit. The toolkit includes a title slide and lower thirds Photoshop template.
Download video assets (ZIP file, 70mb, contains bumpers (MP4s) and video graphics (PSD))
Digital letterhead
The digital letterhead is a template designed and set up in Microsoft Word, with the school branding built into the header and footer. Depending on the fonts installed on your computer, please pick the appropriate version.
NOTE: You must update the footer with your department title (orange font), phone and fax. Please follow proper naming conventions (i.e. do not use an ampersand, do not abbreviate, etc.); for guidance, see the Newhouse website.
To order paper letterhead, please contact Katie Gerace in the Newhouse Budget Office.
Editorial Style Guide
The Syracuse University Editorial Style Guide was compiled for those who write and edit Syracuse University communications, marketing collateral, content and publications, both online and print, centrally and in the schools, colleges and academic and administrative units.
Approved Vendors
The list of suggested external vendors for marketing and communications is designed to assist you with your marketing and communications needs across graphic design, photography, print production, videography, writers and editors.
HTML Emails
HTML emails are to be created on SU Email Generator.
The main hero image at the top of the email template is 600 x 310px.
