Position

• Shoot horizontal (landscape orientation)
  • Make sure no objects block the camera
• Background
  • Be aware of what's in it
• Zoom
  • Zoom with your feet, not phone. Zooming with the camera causes quality loss

Stabilize

If shooting video, use a tripod or rest your phone on something flat. Avoid walking around or moving the camera. 

Audio

• Avoid background noises if possible
• Stay inside (avoid wind noise)
• Don't touch the camera, as the mic will pick up those sounds
• Use a mic if you can, like iPhone headphones or AirPods)

Lighting

• Avoid harsh light or dark shadows
• Keep consistent lighting if possible