Adding Content Market Tools in Blackboard
"Content Market" is the Blackboard location where non-Blackboard tools can be embedded into a course. The content market includes link embedding for SU-licensed tools which are supported by ITS and available campus-wide, including Kaltura, PlayPosit, Turnitin, and Zoom, as well as links for major e-textbook publishers that are frequently licensed by individual departments/programs such as McGraw Hill or Pearson.
Content market applications which can be accessed through single sign-on with your SU NetID and password are supported in-house by the ITS help desk. This category includes Blackboard, Google Workspace, Turnitin, Kaltura, PlayPosit, and Zoom. Contact help@syr.edu for support with setting up these tools and embedding them into your Blackboard courses through the content market.
Content market links from private publishers which require a separate purchase and/or login credentials to administer, such as a Cengage, McGraw Hill, or Pearson e-textbook, are included in the content market list as a courtesy. ITS can provide specifications for Blackboard linking to publisher representatives upon request, and offers general training resources on how to access the content market in Blackboard, but instructor/student technical support for the content tools themselves is the responsibility of the publisher.
Creating a Content Market Tool Link
To embed a link to an external tool into your Blackboard course, open the course content area and click the Add Content (plus) icon
then select "Content Market" from the menu.
The full Content Market list will open in a pop out panel. The list is alphabetical; scroll down until you find the tool you wish to link in your Blackboard course.
Note that some tiles in the list have a plus 
icon in the lower right corner. Click this icon to create a new link in your Blackboard course. Doing so will close the content market menu and return you to the course content area. Click the newly-created link to open the tool and configure the link settings for your students (such as directing the link to a specific chapter in an e-textbook or a specific file or video in a shared cloud drive)
If there is no plus icon in the corner of the content market tile, simply click the name of the tool itself to create and configure the Blackboard link in one step.
ITS Supported Content Market Tools
The following content market tools are licensed by Syracuse University and are generally available to all current faculty, students, and instructional staff through their university NetID single sign-on (some narrow exceptions may exist). For technical support with using any of these tools for academic purposes, contact the ITS help desk through help@syr.edu or 315.443.2677.
Google Assignments/Google Workspace - embed files from an SU Google Drive account directly into your Blackboard course, including assignments based on a shared Google Doc or Google Sheet.
Kaltura - embed Kaltura videos that play directly inside course content folders or documents, or create links to playlists of multiple videos.
PlayPosit - create interactive video quizzes.
PointSolutions - create live response questions or polls for synchronous courses. Requires students to purchase a paid subscription.
Poll Everywhere -
Qwickly - track attendance and manage course communication across multiple independent sections at once.
Turnitin - create assignments that are submitted through a plagiarism detection filter.
Zoom - embed links to individual scheduled meetings or to a recurring class meeting room.
Campus Partner Supported Content Market Tools
The following content market tools are licensed by other units within Syracuse University and are generally available for all instructors and courses through university NetID single sign-on (some narrow exceptions may exist). ITS provides
Publisher Supported Content Market Tools
The following tools/publishers have dedicated link embedding through the Blackboard content market. ITS can provide technical specifications regarding our Blackboard environment to publisher representatives upon request, but user technical support for these products must be provided by the publisher or office to whom they belong.
- Accepi
- Cengage
- Echo 360
- Gradescope
- Great River
- Library Resources (SU Libraries)
- Macmillan Learning
- McGraw Hill Connect
- Orange Instant Access (SU Bookstore)
- Pearson
- Practice Labs
- RedShelf
- SAGE Vantage
- WileyPLUS
Creating Links for Tools not Included in the Content Market
There are many, many more online learning tools available than can be included in a single list. Instructors who wish to use an online tool not included in the Content Market are free to do so, however ITS is limited in its ability to offer support for linking such tools to Blackboard or other university-provided platforms. Blackboard offers a way create custom tool links in Ultra courses using LTI (learning tool interoperability) integration. LTI is a common standard in online learning software, but not universal, and there may be some tools that cannot be integrated seamlessly with Blackboard Ultra.