"Content Market" is the Blackboard location where non-Blackboard tools can be embedded into a course. The content market includes links for SU-licensed tools which are supported by ITS and available campus-wide, including Kaltura, PlayPosit, Turnitin, and Zoom, as well as links for major e-textbook publishers that are frequently licensed by individual departments/programs such as McGraw Hill or Pearson. 

Content market applications which can be accessed through single sign-on with your SU NetID and password are supported in-house by the ITS help desk. This category includes Blackboard, Google Workspace, Turnitin, Kaltura, PlayPosit, and Zoom. Contact help@syr.edu for support with setting up these tools and embedding them into your Blackboard courses through the content market. 

Content market links from private publishers which require a separate purchase and/or login credentials to administer, such as a McGraw Hill, Pearson, or SAGE Vantage instructor account, are included in the content market list as a courtesy. ITS can provide specifications for Blackboard linking to publisher representatives upon request, and offers general training resources on how to access the content market in Blackboard, but instructor/student technical support for the content tools themselves is the responsibility of the publisher.